Mobile Marketing Comes Into Its Own | PRx Inc
August 5, 2009
Gen Ys and Gen Xers tend to text more than they actually make voice calls on their phone. It’s second nature to them, and so mobile marketing via SMS texting as a direct communication channel to customers shouldn’t be ignored. Already, big brand names are jumping on board. Organizations as diverse as Dolce & Gabbana, UNICEF, Virgin Airlines, Ford, Citi, the American Heart Association and Jack Daniels are finding ways of using mobile marketing to better reach their audience.
Another great article talking about mobile marketing. While thinking about how and if you should be looking into mobile marketing, it’s important to realise that, just like the other traditional media’s, it may NOT be right for your company.
But it IS important to understand all the different ways you can use txt or mobile services to enhance your business, even if they’re not used in a marketing perspective. Remind people of appointments by txt, let them order a coffee while waiting in line using txt, the options are limitless.
Of course, feel free to say hi to me if you’d like to have a chat about how you could use mobile in your business, i’m happy to answer your questions, and provide advice, even if it means telling you that mobile is not right for your business.
